Gamification is the process of including game-like elements like leaderboards and rewards into non-gaming environments like mobile applications or web applications.

Gamification is an extremely popular trend in user experience (UX), and it is mostly used to boost user engagement in mobile and web applications. Applying the science of gamification, the UX designer’s goal is to provide users with a fulfilling and rewarding experience, so they will keep using their products. The Process of gamification enables the designers to drive the human emotions that make sure that a product becomes more successful because it gets the user’s reaction. This kind of approach ensures that the users can change the most tedious actions into more fun and interesting ones for the users. Another main reason we are applying the gamification methodology in UX is that humans love instant gratification, which is the same thing that is achieved when playing a game, and humans have been known to play games since ancient times. The gamification process also creates a two-way narrative that can easily bridge the product and the user naturally.

This whitepaper discusses the scope of the gamification in terms of its utility and challenges.

Thank you for reading our whitepaper about gamification in UX.