Historically, automakers have concentrated almost exclusively on the mechanical aspects of vehicle development. However, the current priority is digital transformation, which is now the primary driver of growth and profitability in the auto industry. Technology companies are actively engaging in this transition, and the culmination of these synergies promises to revolutionize connectivity, enhancing the comfort level and intelligence of customer experience with in-vehicle infotainment (IVI). Google's Android Automotive Operating System (AAOS) is rapidly gaining traction in the infotainment system space, with adoption rates projected to grow exponentially in the next five years. 

Analysts believe AAOS is poised to become the leader in the future infotainment space - for example, Gartner predicts that by 2028 70% of vehicles will use AAOS. Currently, the cost of Google Automotive Services (GAS) licensing restricts its availability to high- end vehicles, but the adoption of AAOS is inevitable. The quest for alternative solutions to implement AAOS without GAS opens a massive opportunity for third-party IVI solution providers. 

This whitepaper explores AAOS's immense potential to enable a new world of vehicle connected services that will transform the entire automotive industry.