Strategic use of AI agents in business & creative workflows | HCLTech
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The strategic use of AI agents in business and creative workflows

Using agents to boost productivity, creativity and strategic growth
 
4 minutes 50 seconds read
Renjith Somanathan Nair
Renjith Somanathan Nair
Practice Director, Digital Business Services, HCLTech
4 minutes 50 seconds read
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Using agents to boost productivity, creativity and strategic growth

AI agents are increasingly gaining prominence as a tool for automating tasks, streamlining processes and enhancing decision-making across industries. However, as with any technology, arbitrary or indiscriminate use of AI agents is unlikely to yield any beneficial outcome. Understanding where AI agents can truly add value and where their use may be less effective is crucial for organizations to achieve their strategic goals.

Strengths of AI agents: Where they excel

AI agents are particularly well-suited for workflows that involve research, investigation, creativity and tasks requiring a degree of freedom and adaptability. These environments allow AI agents to leverage their capabilities in pattern recognition, data analysis and decision-making, providing significant value.

Let’s discuss a few such scenarios here:

Total Experience (TX) and hyper-personalization

AI agents are instrumental in designing and delivering exceptional experiences that resonate on a personal level with employees, customers and users across all channels. The more an organization can provide tailored experiences to all the above stakeholders, the higher their chances are of competitive success and long-term growth. In this regard, AI agents have a vital role in:

Pattern recognition and data analytics

AI agents excel at identifying complex patterns and correlations within large datasets. This capability is particularly valuable in IT operations, where AI can analyze system performance data to optimize the entire software engineering lifecycle—from requirements gathering through coding and testing. We've observed this in practice with solutions like HCLTech's AI Force, which demonstrates how AI-powered pattern recognition can transform development workflows. Using machine learning models, these agents can sift through vast amounts of data, extracting insights, trends and anomalies that would be too time-consuming or difficult for humans to detect. In fact, a biopharmaceutical company witnessed a 35% efficiency gain by using AI agents for drafting clinical study reports. This makes them invaluable for:

  • Research: Analyzing large-scale clinical data, spotting patterns that suggest new areas of study or identifying subtle indications of disease progression
  • Financial analysis: Identifying trends and predicting future financial outcomes with higher accuracy than manual methods

Adaptive learning and decision-making

AI agents operate using adaptive learning, which means they can adjust their responses based on new data or changing circumstances. This gives them a significant advantage in workflows where decisions aren’t straightforward or where multiple possible outcomes exist. For instance:

  • Creative problem-solving: Suggesting unique combinations of elements, such as writing prompts, visual design suggestions or product ideas, based on past examples and user preferences
  • Investigation and fact-finding: Autonomously gathering and analyzing data and uncovering hidden connections between seemingly unrelated data points

Flexibility and handling ambiguity

AI agents thrive in environments that are dynamic or uncertain. They can adapt to new situations, draw from past behaviors and choose the most appropriate action based on the current context. In fact, a renowned bank has reported 10-fold reduction in costs because of deploying AI virtual agents to interface with its customers. This flexibility is critical in but not limited to:

  • Customer service: Managing customer interactions in real time, adapting responses based on context, handling ambiguous customer queries, answering follow-up questions and personalizing services
  • Complex decision-making: Recommending context-based treatment by continuously analyzing patient conditions and medical literature and modifying treatment recommendations based on evolving patient data

Creativity and content generation

AI agents equipped with generative models, such as large language models (LLMs), can contribute to content creation in fields such as art, writing and design. For instance, a consumer-packaged goods (CPG) major reduced the cost of generating blog posts by 95% and increased the efficiency by 50 times. These agents can:

  • Generate creative content: Creating original copy, designs or even music by leveraging a deep understanding of previous works combined with current trends and preferences
  • Assist in ideation: Recommending new approaches or strategies based on customer data, market analysis and creative thinking

Multitasking and complex workflow management

AI agents excel at decomposing larger tasks into smaller sub-goals and working in parallel to achieve them, all while maintaining oversight of the overall objective. This makes them valuable for managing projects and orchestrating multi-agent systems to handle diverse and complex workflows. For instance:

  • Supply chain management: Managing inventory, predicting demand and coordinating multiple moving parts such as transportation, warehousing and vendors
  • Dynamic task management: Prioritizing tasks, allocating resources and monitoring timeliness in real time based on progress or evolving team capacity
  • Talent management: Identifying optimal candidate-role matches by analyzing skills, experience and organizational needs while simultaneously managing recruitment workflows, learning opportunities and career progression pathways

 

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Recommendations for strategic deployment of AI agents

To fully harness the potential of AI agents, it’s crucial to adopt a strategic deployment framework. Based on current trends and practical implementations across industries, the following considerations and recommendations are paramount for the beneficial integration of AI agents in workflows and avoiding the areas where they may fall short:

Prioritize data-intensive and creative workflows

  • In healthcare, AI agents can process and analyze patient data to identify trends, predict outcomes and assist in medical research
  • In marketing and advertising, AI agents can be used for dynamic content generation, targeted marketing and optimizing ad strategies based on real-time user behavior for higher engagement

Integrate AI agents in customer-centric functions

  • Automate routine customer interactions to reduce customer wait times and free up human agents for complex cases
  • Ensure a seamless handoff between AI agents and human agents for more complex issues to enhance customer satisfaction

Adopt a hybrid approach for critical and regulated workflows

  • AI agents should support human decision-making by conducting preliminary data analysis, identifying trends and flagging potential issues in fields such as BFSI, legal and pharmaceuticals
  • Human oversight should remain essential to reviewing AI outputs, making final decisions and ensuring compliance

Invest in standardization and interoperability

  • Promote the development of common data models, APIs and messaging formats, allowing AI agents to interact across platforms
  • Create certified tool directories to ensure AI agents have access to trusted, interoperable resources that meet security and compliance standards

Regularly assess ethical and performance risks

  • Establish AI ethics boards or internal review teams to regularly audit AI agent performance and outputs
  • Implement responsible AI frameworks that ensure transparency in how AI agents make decisions, particularly in contexts affecting human outcomes like hiring, customer service and healthcare
  • Establish clear accountability mechanisms to ensure that AI-driven decisions are traceable, explainable and consistent with organizational values and legal requirements

Unlocking opportunities with AI agents

The capabilities of AI agents are continuously expanding, making them viable for handling increasingly complex tasks across sectors. So, understanding the unique strengths of AI agents and integrating them strategically, keeping human oversight and ethical considerations at the forefront, are imperative. By adopting AI agents based on the considerations and recommendations mentioned above, organizations can unlock opportunities for innovation, efficiency gains and improved decision-making. 

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