A content strategy helps make the best use of AI to achieve marketing goals

Generative AI is the trend on everyone’s mind. To truly take advantage of this game-changing technology, it must be adopted and used with the right data and cloud strategy

Digital platforms have been driving large-scale transformation across industries, creating new ways of working and defining brand new ecosystems

Taking a patient-centric approach to health data governance can help reduce costs, while also improving patient care and gaining new customers

Sebastiaan Kalshoven, IT Director and CTO at de Volksbank, explores the balance between embracing cutting-edge technology and adhering to the regulations that govern the financial services sector

Experts say new marketing technology is more powerful than ever, but only in the service of a smart game plan

How to streamline processes and leverage data-driven insights to enhance sustainability within supply chains

A data-centric approach is crucial in shaping a new era of brand loyalty in the TME industry

Combining Total Experience strategies with AI will help organizations drive tangible change across the value chain

During a fireside chat at World Summit AI, Vijay Guntur, CTO and Head of Ecosystems at HCLTech, shared his view on how organizations can get the most out of AI

Report provides compelling insights into how organizations can overcome key obstacles to maximize the business impact of their cloud investments

People are the wild card in successful execution of any change strategy.Technology shifts allow companies to do things differently to become competitive, but they aren’t lasting changes without people