
Building personalised experiences across customers’ digital journeys
A comprehensive framework with ADvantage Experience

Digital Marketing Services
HCLTech offers Digital Marketing Services, excelling in multi-channel campaigns, analytics, social CRM, and mobile. Backed by $5M in innovation and cutting-edge tech, we drive results.

Integrated experience solution to drive engagement and enablement
Integrated experience solution to drive engagement and enablement and also tag this on Adobe Platinum Partner: Adobe and HCLTech Partnership

Elevating Customer Engagement - Integrating IT and Business Process Automation to Deliver Connected Experiences
In the dynamic landscape of contemporary business, the pursuit of enduring customer experiences compels enterprises to embark on a journey of innovation.

What is the difference between Multichannel and Omnichannel?
Multi-channel means retailers are using various platforms to get in touch with the customers’ needs. Mobile apps, websites, SMS, phone hotlines, and in-store services are the usual communication channels a business taps into.

Enhancing customer experience through digital innovation
In a recent episode of the HCLTech Trends and Insights podcast, Rajiv Shesh, Chief Revenue Officer at HCLSoftware, discussed how customer experience is crucial for business growth and innovation

Achieve the power of omnichannel in retail
Learn how HCLTech accelerates modernization and helps clients with future-ready omnichannel platforms and fluid workplace services and solutions

Navigating the new era of customer experience
Customer experience is evolving. Here’s how to master the new technologies, the new strategies and the new rules

The evolution of customer experience in banking: Transactional to relational
Customer experience in banking has transformed from transactional to relational, focusing on digital channels and onboarding new customers

Omnichannel commerce – What you should know before starting on the path
Omnichannel commerce integrating all shopping channels for a seamless customer experience, enhanced satisfaction and loyalty.

Rajiv Shesh on how customer experience drives business growth and innovation
Rajiv Shesh on how customer experience drives business growth and innovation

Bringing Customer Experience to life
When it comes to doing great customer experience work on behalf of HCLTech clients, personas are foundational. But it is harder to create meaningful, actionable personas than people might think.