AI predicts outcomes using historical data, while Generative AI creates new content. Their growth is vital for informed decision-making in life sciences, necessitating careful validation.

A comprehensive framework with ADvantage Experience

AI-enabled insights to transform customer experience

HCLTech Citizen Advisor, an AI-powered platform, acts as a comprehensive advisor, simplifying the search for essential information.

Combining Total Experience strategies with AI will help organizations drive tangible change across the value chain

Personalization and AI-powered CX can help companies win the battle for customer attention

Rakshit Ghura, Senior VP at HCLTech, explores how generative AI and unified service experience are reshaping Total Experience, driving enhanced customer engagement, productivity and agility

Total Experience, human-machine collaboration and cutting-edge tech are redefining business success and competitiveness

Office Depot have embraced a Total Experience strategy to deliver personalized and consistent customer journeys

Total experience combines customer experience, employee experience, user experience and more to drive the future of innovation, creativity and productivity for product-centric organizations

In Australia, organizations are turning to artificial intelligence and its subset, GenAI, to improve customer experience across a wide range of industries, including healthcare and financial services

Agentic AI is revolutionizing customer experience by going beyond automation, offering real-time personalization and making independent decisions for enhanced ROI