What is a Product-Aligned Operating Model?
A new approach to business excellence
In an ever-changing business environment, traditional organizational structures often fall short. Silos emerge, communication breaks down and customer needs get lost in the shuffle. A product-aligned operating model offers a powerful solution, empowering organizations to maximize their flow of value and accelerate their journey toward their vision.
It aligns your entire organization – people, processes and technology – around your products and their value to customers. This means breaking down functional barriers and empowering cross-functional teams to work together seamlessly towards shared goals.
Key Benefits
A product-aligned operating model is a strategic shift that can revolutionize your business, creating a ripple effect of positive change throughout the value chain. This strategic shift empowers teams to collaborate seamlessly, make informed decision and respond quickly to market changes, ultimately leading to a cascade of benefits across your entire organization.
Enhanced agility and speed to market
Quickly adapt to change, accelerate product development and get solutions to market faster.
Elevated product quality and customer satisfaction
Build customer-centric products that delight users and foster lasting loyalty.
Boosted collaboration and communication
Break down silos and foster a highly collaborative and engaged workforce.
Accelerated innovation and growth
Drive a culture of innovation, leverage data for informed decisions, and unlock growth opportunities.
Take the First Step Towards Product-aligned Transformation Journey
Focus on outcomes with FENIX
We use the FENIX framework to assist our customers in navigating their transformation process in a structured and organized way. The framework helps in sorting and ranking different initiatives and it offers various approaches, resources and tools to shift towards a product-oriented operating model.
Product Operating Models in 2023
Fiona Mark, Principal Analyst, Forrester and Ananth Subramanya, EVP, Digital Business, HCLTech, discuss the core strategies that underpin successful product-centric ventures.
