A globally recognized toy and entertainment company, renowned for iconic brands beloved amongst children and families worldwide, joined forces with HCLTech to embark on a transformative journey. Facing the dual challenge of modernizing legacy processes and amplifying their capacity for quick ideation and execution, the partnership aimed to reshape the company’s approach to innovation, collaboration and service delivery.
The Challenge
Incapable tools with unmanageable documentation
Our client was confronted with a crucial mission: to shatter the status quo in delivery execution and to amplify the rate of new ideas to enhance return on investment (ROI). Though they hold a rich heritage of creativity, they were hindered by:
- Time-consuming and costly moodboards, sketches and renderings. By accelerating media asset creation workflows, they could reduce production costs and timelines.
- Their existing tools were not able to deliver the quality expected by designers. These tools were only useful for initial ideation rather than the consumer-facing final product, resulting in audio and video assets being created from scratch or built from existing assets.
- Laborious and slow processing of millions of documents, causing operational drag.
- They also faced challenges creating documentation and a knowledge repository for legacy code, as referenceable documentation was not available.
The Objective
Augmented efficiency and aligned documentation
The company aimed to enhance operational efficiency by modernizing various crucial elements of their business. They pursued a partnership with HCLTech to bring innovative solutions and a transformative approach to bolster their position as a market leader. The objectives included:
- Leveraging GenAI use cases to augment efficiency and improve quality
- Building strong partnerships to co-develop Proof of Concepts (PoCs) and explore advanced platforms
- Enhancing the employee experience by automating ITSM requests, reducing manual efforts and improving responsiveness
- Redefining the IT operating model to align with best practices
The Solution
GenAI capabilities for more managed media assets
HCLTech implemented a multi-pronged strategy to propel the client’s ambitions through close collaboration with the CTO office. Key initiatives included:
- Deployed intelligent document management systems and GPT-powered conversational chatbots
- Explored advanced platforms, automated iOS upgrades and environment patching
- Introduced a bot for handling ITSM requests
- Equipped AI-generated test data and scripts, code generation and refactoring and troubleshooting support with a conversational AI assistant
- Utilized the client’s IP-safe tools to generate on-brand assets across all brands
- We offered a scope that encompassed integrating brand asset LORAs with GenAl Bot for business use and feedback and conducting feasibility studies for audio/music LORA models
- Leveraged GenAI for documentation of legacy processes using advanced code
The Impact
Improved document management and data quality
In collaboration with the CTO office, HCLTech’s initiatives have produced a significant and measurable turnaround in processes and operations:
- Enhanced image generation and audio/music validation via document management systems and GPT-powered chatbot
- Improved data quality by leveraging automated iOS upgrades and environment patching
- Fast-tracked test execution and maintenance through AI-generated test data and scripts, code generation
- Introducing bot for handling ITSM requests drastically reduced employee wait times and improved productivity
- Utilizing the client’s IP-safe tools to generate on-brand assets across all brands shortened timelines and increased intake capacity, which helped in planning work on high-quality brand assets for one of their highest-selling toy brands
- Leveraging GenAI for documentation of legacy processes created a comprehensive knowledge repository and reduced the learning curve for developers
The collaboration has not only modernized the client's legacy systems but also set a new standard for innovation and efficiency in the industry. By integrating advanced GenAI capabilities, the company has significantly enhanced their operational processes, reduced costs and improved overall productivity. This partnership exemplifies how leveraging cutting-edge technology can drive substantial business transformation, positioning the company for sustained growth and success in a competitive market.
