The client is one of the leading providers of voice, wireless and data communication services in the USA. The client was facing multiple challenges including limited insights on the customers’ actions, journeys and behaviors across different channels. As this created a disjointed customer experience as well as affected the customer acquisition, it turned to HCLTech for support. HCLTech with its years of industry experience in digital transformation helped the client in its journey towards a customer-centric organization.