Turn Engagement into Revenues
With the all-in-one engagement platform, streamline your data-driven marketing efforts while delivering personalized campaigns and enhance commerce interaction with your clients.
Increase in revenue
Increased retention
More engagement
Boost Customer Engagement with HCLTech X
HCLTech X is a cloud-native digital experience platform which effortlessly integrates with your existing technology, giving you the freedom to choose and build your own customized solutions. Backed by best-in-class customer data platform, HCLTech X guarantees a seamless and personalized user experience. With ready-to-deploy engagement features, it ensures faster time to market, revenue growth, lower interaction costs, and optimized resource efficiency.
Enriched with intelligent, actionable insights and seamless integration with video, social media, notifications, community engagement, loyalty programs, gamification and more, the platform is designed to foster deeper and more meaningful engagements.
Transforming Your Digital Customer Experience with HCLTech X
Elevate your business with our all-in-one engagement platform. Seamlessly integrate content, commerce, and engagement tools to unlock unparalleled growth. Personalize customer experiences using CDP, streamline workflows, and boost collaboration.
Stay ahead in today’s dynamic landscape by enhancing your digital presence with our comprehensive engagement platform.
Seamless user experience
An all-in-one platform that orchestrates seamless user experience with best-in-class data platform at the back
Free from lock-in
Flexibility to integrate new tools into your evolving ecosystem without being tied down by technology constraints
Low total cost of ownership (TCO)
Low TCO and ready-to-deploy engagement features that drive loyalty, increase revenue, lower interaction costs and enhance resource effectiveness
Scalable and secure
A secure and scalable open-source based platform compliant with geo-specific governance, risk and compliance (GRC) guidelines for a trustworthy environment
Quicker time-to-market
Ready-made library of pre-built components and templates that reduce time to market by up to 50%
How HCLTech X – Engagement Works
Publish
Empower business users to create, publish and manage content across various channels seamlessly.
Engage
Proactively connect with visitors through engagement components, ensuring better outreach and interaction.
Convert
Maximize sales potential by enabling visitors to shop through cross-selling and upselling techniques.
Our SaaS offerings
Engagement manager
Enable business users to manage interactions using an intuitive drag-and-drop interface with dynamic commerce, community, loyalty, video, live streaming, and gamification components.
AI-powered content publishing
Orchestrate unforgettable digital experiences with a user-friendly experience layer comprising a library of SEO-enabled prebuilt components facilitating effortless creation and distribution of engaging and intelligent content.
Customer data platform (CDP)
Craft personalized experiences for specific user segments. Employ AI recommendations and A/B testing for enhanced relevance. Define target audiences, unify data, and connect with customers more effectively.
Marketing automation
Automate messages for target customers through email, web, social and text channels, following customizable workflows, created quickly using custom-built templates.
Commerce
Empower your brand with commerce capabilities that help you convert and monetize your clients effectively.
Reporting and analytics
Using Al, HCLTech X creates intelligent and customized dashboards for reporting while helping you predict client actions by feeding insights back into the system.
Multisite and multilingual
Effortlessly oversee, create, and distribute content across multiple websites, locations and languages with seamless management and delivery.
Headless architecture
Integrate your business systems, applications, and data seamlessly with the help of APIs and pre-built connectors.
HCLTech X adapts effortlessly to diverse industries
Retail
Navigating the evolving digital retail landscape requires a deep understanding of customer dynamics.
Hospitality
Adapting to shifts in the hospitality sector demands a keen awareness of guest preferences in the digital realm.
Travel
Meeting heightened traveler expectations involves providing a seamless digital experience across channels.
Transportation
Rapid changes underscore the importance of knowing your clientele in the digital age of transportation.
Sports and eGaming
The dynamic landscape emphasize the necessity of understanding your audience in the digital world.
Banking, Financial Services and Insurance (BFSI)
Digital customer insights play a crucial role in navigating the rapidly shifting BFSI landscape.
Media and publishing
In the media and publishing industry, recognizing customer preferences in the digital space is pivotal amidst rapid transformations.
Healthcare and Life Sciences
Keeping pace with digital advancements is crucial to understanding stakeholders for improved services in healthcare and life sciences
See Our Solution at Work
HCLTech X Powered Manchester United’s Digital Fan Engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base, Manchester United is #1 in fan engagement with 659 million followers worldwide.
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech led the digital transformation for Manchester United, delivering the X platform that continues to support the club's digital channels.
Playing now
HCLTech X Powered Manchester United’s Digital Fan Engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base, Manchester United is #1 in fan engagement with 659 million followers worldwide.
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech led the digital transformation for Manchester United, delivering the X platform that continues to support the club's digital channels.
Playing now
Happy Path – A Brand’s Journey
Watch how HCLTech X helps a brand manage customer engagement at every touchpoint, throughout their lifecycle.
Watch how HCLTech X helps a brand manage customer engagement at every touchpoint, throughout their lifecycle.
Playing now
Happy Path – A Customer’s Journey
Watch how HCLTech X improves the customer experience throughout their lifecycle and converts them from customers to brand-loyal fans.
Watch how HCLTech X improves the customer experience throughout their lifecycle and converts them from customers to brand-loyal fans.
Awards and Recognition
UK Business Awards 2022
Gold for Best Use of Technology and Bronze for Best Innovative Product – B2B
ENGAGE Awards 2022
‘Highly Commended’ for Best Use of Technology and Innovation in Customer Engagement
NASSCOM Spotlight Awards 2023
For Product Innovation|Market-first Innovation
UK Cloud Awards
Best Digital Transformation
ISG Paragon Awards
For Imagination: Creativity and Entrepreneurship
Sports Business Awards
Gold for Best Fan Engagement and Silver for Sports Tech of the Year
UK Digital Experience Awards
Gold for Best Digital Change and Transformation Project/Platform
AVA Digital Awards 2019
For Creativity and Design
Testimonials
Resources and Insights
How to set a marketing strategy in 2024
Experts say new marketing technology is more powerful than ever, but only in the service of a smart game plan
Navigating the new era of customer experience
Customer experience is evolving. Here’s how to master the new technologies, the new strategies and the new rules
HCLTech X - The ultimate engagement platform
HCLTech X, our composable, cloud-native, Digital Experience Platform, delivers seamless integration across the martech stack and works for all industries.
Coleman Parkes Research on delivering personalized CX for marketing success/excellence
Research study to get insights from marketers to understand their current roles and identify their underlying needs and challenges in achieving CX excellence.
The emerging trends defining the Digital Experience Platform market
Digital Experience Platforms (DXPs) have become an indispensable ingredient for organizations seeking to create compelling customer experiences.
FAQ
Customer experience (CX) refers to a customer's overall perception and feelings about a brand based on their interactions across all touchpoints, from initial contact to post-purchase support.
A customer data platform (CDP) is a software system that collects, consolidates and organizes customer data from various sources. It enhances customer experience by providing a unified view of each customer, enabling personalized and relevant interactions.
A digital experience platform (DXP) focuses on managing and optimizing customers' digital interactions with a brand. In contrast, a customer experience platform encompasses both digital and offline touchpoints, aiming for a seamless and consistent customer journey.
Customer engagement is crucial because it fosters loyalty, encourages repeat business and promotes positive word-of-mouth. Engaged customers are likelier to become brand advocates and contribute to long-term business success.
Customer experience insights are actionable data and analysis from customer interactions and feedback. They are valuable because they help businesses understand customer needs, preferences and pain points, enabling them to improve their products, services and overall CX strategy.
A customer engagement platform facilitates personalized communication and interactions across multiple digital channels. It is crucial in enhancing the digital customer journey by ensuring consistency, relevance and responsiveness in customer engagements.
A robust customer experience strategy aligns business operations with customer needs and expectations. It increases customer satisfaction, loyalty and advocacy, ultimately driving revenue growth and competitive advantage.
Key components of a successful digital customer experience include user-friendly website design, personalized content, seamless navigation, responsive customer support and integrated digital tools that provide a cohesive and satisfying experience.
Customer experience is at the heart of digital transformation. Focusing on CX during digital transformation ensures that technology and digital initiatives align with customer expectations, improving satisfaction, loyalty and business performance.
Businesses can measure the effectiveness of their customer experience efforts using metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and by analyzing customer feedback, retention rates and engagement levels.