As organizations navigate an increasingly complex, fast-paced, and competitive business environment, change management practitioners have traditionally played a critical role in driving successful transformations. However, the introduction of Generative AI presents a new opportunity to revolutionize change management’s old ways of deploying change, enabling professionals to work smarter and achieve results faster. It’s hard to escape the pervasive discussion of generative AI — made most famous perhaps by open AI’s Chat GPT — as it has become very much headline news. No matter the sector you're in, everyone is eyeing its benefits — or at least should be.

This whitepaper explores the potential of Generative AI in change management, how it differs from traditional techniques, its impact on change management practitioners and the steps organizations should consider while integrating Generative AI into change strategies.