Geolocation data provides invaluable insights into the habits and preferences of users, customers and audiences. For this reason, its use has become prevalent in a diverse range of industries, demonstrating that a smart implementation strategy can open up avenues for innovation, disruption and, ultimately, business advantage.
This whitepaper helps understand the fundamental opportunities and challenges inherent in using location data for business-critical processes in any industry.
Read this whitepaper to learn
- How to source and leverage location data
- How to manage and make sense of location data
- What relevant legal aspects govern the use of location data
