In today’s hyper-competitive and customer-centric world, global organizations must deliver consistent and seamless customer experience throughout geographies. The rapid evolution of technology and abundance of information is redefining customer behavior. This is compelling businesses to reinvent themselves to remain relevant and drive results. To give the customer a central stage in the organization of tomorrow, it is imperative that organizations embark on a technology strategy today that helps drive consumer-centric digital platforms—critical for achieving customer relevance at scale.