Experts say new marketing technology is more powerful than ever, but only in the service of a smart game plan

How to future-proof your organization and fuel growth

Speaking to HCLTech at Adobe Summit, Gaurav Bhatia—CMO at PenFed—said that in the experience-led era, marketing and data transformation are two sides of the same coin

To meet industry-specific demands, businesses are increasingly turning to contextualized services delivered by industry cloud to address pain points and growth ambitions

In a recent episode of the HCLTech Trends and Insights podcast, Rajiv Shesh, Chief Revenue Officer at HCLSoftware, discussed how customer experience is crucial for business growth and innovation

With the launch of HCLTech’s Insurance Cloud on AWS, this article explores why industry cloud is the solution for insurers looking to connect better with customers and bring products to market faster

In conversation with Dan MacAvoy, VP of Digital Business Services at HCLTech

Smart Retail Workplace as a Service

Amid evolving enterprise landscape, marketing function is undergoing significant shifts. Hence, proactively cultivating agile marketing strategies is imperative to help you stand out from the crowd.

For the uninitiated, Generative AI can learn from existing data and create new content. While traditional AI excels in ‘predicting’ trends and results.

Leverage cloud-based infrastructure to enable data-driven personalization with HCLTech

When it comes to doing great customer experience work on behalf of HCLTech clients, personas are foundational. But it is harder to create meaningful, actionable personas than people might think.