In our application-driven economy, customers are at the core of digital transformation initiatives for organizations that seek to maximize digital assets. Exceptional service includes meeting customer expectations for improving security while delivering frictionless experiences.
Establishing an effective customer identity and access management (CIAM) platform does more than protect customer credentials. It can lower the cost of compliance and operations and enhance the overall customer experience and brand, and is part of a comprehensive framework for true digital transformation.
What tenets and capabilities are essential for a roadmap to effective CIAM and successful transformation journey?
A Road to Customer Identity and Access Management (CIAM) Solutions
CIAM can be a powerful contributor to the ROI of digital transformation
When done right, CIAM can be a powerful contributor to the overall ROI of digital transformation. Quantifiable benefits include incremental revenue due to improved customer experience, higher availability and scalability, customer support and help-desk cost savings and more. This is augmented by the intangible benefits of stronger data protection and security, improved decision-making, and experiences that contribute to positive brand perception, reputation and trust.
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