Overview
In the contemporary digital landscape, customers hold elevated expectations for experiences that seamlessly intertwine with their individual preferences. HCLTech's Experience Design Services meticulously focus on optimizing each touchpoint within the customer journey, aiming to resonate effectively with customers and stimulate engagement. Our strategic approach aims to fortify customer relationships, enhance adoption and loyalty and ultimately catalyze revenue growth across a spectrum of digital, mobile and offline channels.
We leverage our expertise to empower businesses to navigate the dynamic intersection of technology and customer expectations, ensuring a harmonious and impactful connection between brands and their clienteles.
Our Capabilities
We place user experience at the forefront of design to elevate your brand's interactions. Through meticulous attention to detail, innovative strategies and a keen understanding of user behavior, we tailor seamless and engaging experiences across digital platforms. From intuitive interfaces to immersive journeys, our capabilities are geared towards not just meeting but exceeding user expectations
Experience strategy
Creating understanding and alignment with your target audience needs and preferences throughout their journey and connect it back to your business goals by creating an actionable CX roadmap.
Research
Equipping teams with valuable insights into audience behaviors, preferences and market trends, empowering data-driven experience decisions
Experience design
Co-creating memorable and engaging experiences that leave a lasting impression, increase loyalty and drive greater engagement
Content strategy
Consistently deliver relevant, valuable and informative content that fosters brand credibility, authority and awareness across all channels
Interaction design
Building seamless and intuitive user experiences, leading to increased user engagement, improved conversion rates and heightened customer satisfaction
User testing
Gain valuable feedback from the target audience, enabling iteration and refinement to strategies, messages and interfaces based on real user input
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Our Solutions
We collaboratively craft experiences that resonate with diverse audiences by harnessing our extensive global presence and profound human-centered design proficiency. Through this approach, we not only establish connections but also empower meaningful interactions, driving success at every engagement point.
Customer experience
Our approach is grounded in research, guided by personas across the entire customer journey and optimized for today’s omnichannel experiences
Employee experience
We leverage data analytics to build more effective onboarding, automate routine tasks, increase engagement and improve retention
User experience
Our experts design, prototype and test the intuitive, consistent, accessible interfaces and content necessary to achieve your business goals
Awards and Recognitions
HCLTech Positioned As A Leader In Avasant Digital CX Services 2022-23 RadarView :
HCLTech Has Been Positioned As A Leader In The 2022 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide
HCL Recognized As A Leader In Avasant’s Digital Talent Capability RadarView™ 2021
Our Success Stories
Delivering seamless digital employee experience strategy
HCLTech helped align cross-functional leaders around the employee digital experience, developed a proof of concept, a visual story of the future digital experience and an actionable experience roadmap to help our client begin their journey in creating a differentiated employee experience.
Enabling the ultimate fan experience for a popular sports club
HCLTech enhanced fan engagement through a comprehensive digital transformation for a global football giant. Centered on prioritizing fans, the initiative unified various platforms, utilized gamification and streamlined branding, which yielded heightened fan engagement, expanded revenue avenues and deeper insights into fan interactions.
Building a customer-centric organization
HCLTech helped our client achieve their transformation goals, including an 85% reduction of customer onboarding time with up to $600 million in addressable cost savings, unlocking optimal organizational performance and better brand experience for the client.
News and Insights
Getting the best out of your content strategy with generative AI
A content strategy helps make the best use of AI to achieve marketing goals.
Live from Adobe Summit: How Total Experience is shaping the future
Total experience combines customer experience, employee experience, user experience and more to drive the future of innovation, creativity and productivity for product-centric organizations.
Bringing customer experience to life
When it comes to doing great customer experience work on behalf of HCLTech clients, personas are foundational. But it is harder to create meaningful, actionable personas than people might think.
The starting point for great customer experience work
Journey maps serve as the bedrock for executing exceptional customer experience initiatives for our clients. They provide a comprehensive blueprint, guiding us through the intricacies of understanding and enhancing every touchpoint.
A holistic view of customer experience
Journey maps are foundational when it comes to doing great customer experience work on behalf of our clients.
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