Transforming technology and operational processes for an automobile giant | HCLTech

Transforming technology and operational processes for an automobile giant

HCLTech helped a global automobile manufacturer improve dealer experience by 25%
5 min read
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5 min read
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Overview

A leading global automobile manufacturer sought HCLTech's help in achieving their future programs in various areas, including digital commerce, order management systems (OMS), product information management (PIM) and marketplace.

The Challenge

A lack of understanding

Our client faced significant challenges due to a lack of understanding of their existing implementation and systems.

  • Unable to leverage the investments made in existing products
  • Disjointed and redundant systems with a lot of customization
  • Longer turnaround time to introduce new features
  • Inability to leverage new channels like third-party marketplaces and social media
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The Objective

Future program transformation

They were looking for a transformation partner for their future programs.

  • Identify the right platform to support current and future needs
  • Implement modern, scalable and future-proof technology
  • Decrease application landscape complexity and optimize operational costs
  • Improve customer, business and dealer experiences
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The Solution

IBM manufacturing technology stack

We evaluated their immediate and future needs, reviewed their current systems and created an end-to-end program plan.

  • Prioritized and defined solution roadmap with the business
  • Demonstrated technology and engineering processes and built business confidence through a lab-on-the-go approach
  • Implemented IBM Sterling DOM, dealer portal, Stibo Step PIM, marketplace integration, eCommerce and search optimization
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The Impact

Measurable benefits achieved across the board

The client experienced the following benefits from HCLTech's transformational solution:

~25%

improvement in dealer experience

5-7%

increase in order volume in the first quarter

~40%

reduction in the turnaround time for introducing new capabilities

3x

faster catalog creation timeline

Impact