Overview
A leading global automobile manufacturer sought HCLTech's help in achieving their future programs in various areas, including digital commerce, order management systems (OMS), product information management (PIM) and marketplace.
The Challenge
A lack of understanding
Our client faced significant challenges due to a lack of understanding of their existing implementation and systems.
- Unable to leverage the investments made in existing products
- Disjointed and redundant systems with a lot of customization
- Longer turnaround time to introduce new features
- Inability to leverage new channels like third-party marketplaces and social media
![inner-img](/sites/default/files/images/case-study/ford-challenge.webp)
The Objective
Future program transformation
They were looking for a transformation partner for their future programs.
- Identify the right platform to support current and future needs
- Implement modern, scalable and future-proof technology
- Decrease application landscape complexity and optimize operational costs
- Improve customer, business and dealer experiences
![inner-img](/sites/default/files/images/case-study/ford-objective.webp)
![image-71](/sites/default/files/images/case-study/ford-long-banner.webp)
The Solution
IBM manufacturing technology stack
We evaluated their immediate and future needs, reviewed their current systems and created an end-to-end program plan.
- Prioritized and defined solution roadmap with the business
- Demonstrated technology and engineering processes and built business confidence through a lab-on-the-go approach
- Implemented IBM Sterling DOM, dealer portal, Stibo Step PIM, marketplace integration, eCommerce and search optimization
![inner-img](/sites/default/files/images/case-study/ford-solution.webp)
The Impact
Measurable benefits achieved across the board
The client experienced the following benefits from HCLTech's transformational solution:
improvement in dealer experience
increase in order volume in the first quarter
reduction in the turnaround time for introducing new capabilities
faster catalog creation timeline
![Impact](/sites/default/files/images/case-study/ford-impact.webp)