PenFed has existed for over 85 years and currently manages $27 billion in assets. To increase lifetime value for its 2.2 million global members, PenFed set out to shift from a product-centric to a member-centric strategy. PenFed approached HCLTech to transform and meet their lifetime value objectives by leveraging the Adobe Experience Cloud Suite for its content management, email, 360-degree media, multi-channel communication and collaboration capabilities. HCLTech consolidated campaign management tools across PenFed’s various products and business lines to centrally manage campaigns, while decreasing member onboarding time.

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