Digital Transformation program execution for world's top law firm
HCLTech defines marketing content delivery platform and roadmap for transformation journey
The client is an international law firm headquartered in London, United Kingdom, and a member of the "Magic Circle", a group of London-based multinational law firms. The organization faced the challenge of having an inefficient marketing application resulting in a poor brand and outdated user experience. HCLTech engaged with the client for their digital transformation journey program for the Marketing Content Delivery Platform (MCDP). We carried out the implementations in two phases. Phase one was focused on laying down the foundation – discovery for As Is Analysis, requirements gathering, and application design. The next phase was the overall implementation of the solution. The solutions helped the organization to structure the data within the system and gave the customers a unified experience.
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