A US-based gas station and convenience store chain with the aim to digitally transform store operations, improve in-store user experience, and better engage its customers, undertook a multi-year digital transformation program. A key element to the business-aligned transformation program was modernizing the consumer identity solution, so as to be able to tie in better with the loyalty & rewards program, mobile apps, and on-the-go ordering services.

The company engaged HCLTech’s IAM Advisory Services to perform a strategic assessment to improve the overall CIAM strategy and deployment road-map