Our client is an American multinational technology corporation focusing on search engine and cloud solutions. They turned to HCLTech to implement next-gen process and automation solutions to tackle deal correctness, volume seasonality and velocity.
Improve quality audits
Reduce the error rate
Reduce total response time
The Challenge
Complex order management and product training
The client needed support on several order management challenges. The company offers many products and order management support is needed for each product. Order managers need to coordinate closely with salespeople and the deal pursuit team to craft the right contracts and there were often issues in that coordination. The company also needed support in managing volume seasonality, especially in the last two weeks of each quarter.
In addition, whenever the company launches a new product in cloud space, its team must be trained on those products and how product deals should be structured.
The Objective
An improved customer experience
The company’s primary objectives were to optimize the end-to-end product deal customer experience, from booking to provisioning, and ensure that all orders comply with internal policies.
The Solution
Creating a workflow, cross-skilling and automation
The HCLTech team assumed responsibility for all new product sales, renewals, upgrades and reductions, creating a workflow for the client’s teams to follow.
First, the queue management team filters and assigns deals to the appropriate deal desk resource. Out-of-scope deals are identified and assigned to other outside department stakeholder teams.
The deal strategy support team validates all contract requirements before a deal is endorsed for booking and implementation.
The order management and product fulfillment team validates deals based on deal desk knowledge base guidelines. The product support lead reviews large and/or complex deals before the order manager books and submits them on a vector tool.
At that point, the deal strategy support team creates contract documents and the product support lead reviews and approves the contract before it is released.
The HCLTech team addresses seasonal volume variability and cross-skilling in parallel with the deal process workflow. In the last two weeks of each quarter, war rooms are set up for the sales team to discuss and understand deal status and proactively manage deals to avoid volume peaks. To improve cross-skilling, the team improved the deal desk knowledge base and launched video-based learning materials and a rigorous training and nesting process.
Finally, the HCLTech team undertook transformation initiatives to improve the order process and customer experience. We implemented a UiPath bot with central robotic process automation that whitelists the deal process based on a business requirements document. We also automated the order form to auto-populate 26 fields across six applications. We optimized case handling by creating follow-up guidelines and a queue management playbook for supervisors. Using app scripts, we redesigned a unified deal verification form.
The Impact
Improved responses, compliance rates and customer experience
HCLTech currently manages 12 products for the deal desk. Partnering with us enabled our client to:
- Reduce total response time by 24 hours (90%)
- Improve quality audits by 95%
- Reduce the error rate to <0.50%
- Increase the compliance rate by 98%
- Manage spikes in orders of 50% and more during the last two weeks of each quarter
- Accelerate the first meaningful response by 95%
- Increase productivity to one case per hour
- Increase the booked deals rate to 99.999%
- Increase deal velocity by 35%
- Reduce validation time by ~15%
- Reduce duplicate checks by 20%
The bottom line is that the company more than met its primary objectives of optimizing the end-to-end product deal customer experience and ensuring that all orders comply with internal policies. In short, this project has made the client a leader in SaaS, making it easier for their customers to do business with them, increasing customer satisfaction and leading to higher revenues and profits.