Goodyear is one of the top five tire and rubber manufacturers in world and it manufactures tyres for automobiles, commercial trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment and heavy earth-moving machinery. Amongst the multiple challenges that the client was facing were a non-compliant corporate website that was not in accordance with the brand guidelines. Faced with limitations in its digital infrastructure to support the ambitious growth trajectory, the company turned to HCLTech to validate its strategy, technology architecture and help select its re-platforming Corporate Website and EMEA brand websites for its B2C business.