The ultimate fan experience
For a renowned sports team
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Our client, a renowned UK-based football club with over 120+ years of rich heritage wanted to digitally connect its brand across all touchpoints and integrate over 23 platforms and services to deliver a world-class experience, putting the fans at the heart of the digital transformation.
HCLTech created the ultimate matchday experience for fans with a single destination to live scores, news, match updates, offers, and every match-related information that could be accessed faster than anywhere else.
To learn more, read the detailed case study.
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